“I call architecture frozen music.”
This quote by Johann Wolfgang von Goethe is a great way to look at special architecture and I found out it was one of the guiding quotes behind Halo architects and Gone Virtual Studios. I think this is very significant. When you see that a company is looking to lend their architectural skills to not only get a basic job done but instead to take their buildings to an entirely new level of beauty, you get excited about working with them. It shows that they want their architectural work to have tangible rhythms, beats of life and beauty from the inside out. I think it’s pretty amazing myself.
Having met with the leadership of this company (they own both companies) for an hour or two, I can also tell that this quote has weight. It’s not just a quote-grab to throw on a website. It’s a reality they insist on. They want everything from their church design, their architectural renderings and their 3D animation to the finished product to reflect something meaningful. They want to use client’s vision and take it to a another plane so that the client is satisfied and so that they themselves can be proud that they made some frozen music with their work.
This sort of commitment to greatness has really challenged me to up my own game. I am a marketer and a writer and I will admit that my work has often been in the category lf “just get ‘er done.” But when I read quotes like this and when I see them worked out in real-life by two companies that I represent I feel as if I better follow their lead in the way I do my work. These companies have inspired me to take on a whole new work ethic. I now ask the question: “How can I write in ways that capture the hearts and minds of my reader so that they are moved to inspiration.”
So not only has it been a pleasure to work with these two companies, it has changed my way of going about my own work. No more shortcuts and no more fast jobs. I dedicate myself to doing what they are doing in another vocational field.
And obviously I recommend these companies with 5 out of 5 stars. If you have a building you really need specially built by professionals committed to their craft, I would have to say these guys are your best shot. I also want to emphasize that although they are located in the paradise of Lubbock, Texas, they work nationally. Anyway, this is my honest review. If I meet with other architectural firms, I will rate them accordingly.